Your website matters as much as your ad account
Every dollar you spend on paid social, search and email lands on your website. If pages load slowly, bury the product or make the next step unclear, your media budget pays for visitors who leave.
Improving the site is often the most efficient way to make every campaign work harder at the same spend. A good website does four jobs at once:
- Loads fast on a phone. Much paid traffic arrives on mobile, so speed and stability come first.
- Makes the next step obvious. Clear calls to action, clean structure and short paths to a purchase or a form.
- Builds trust. Strong design, reviews, and clear shipping and returns information.
- Measures everything. Analytics and conversion events set up correctly, so you know which channels and pages are working.
Design that looks great but fails at those jobs is decoration. We treat web design as part of your marketing, not a separate project.
How Hale differs from a typical web design agency
Many agencies sell a finished website and their job ends at launch. Those sites often look polished in a portfolio and underperform once real traffic arrives. We see the site as the place where your marketing either pays off or leaks money.
Built for paid traffic
Our team also plans and buys media. When we design a landing page, we know which ad sits in front of it, what the visitor was promised and what they need to see before they act.
Senior people from start to finish
The strategists who scope your project stay involved through design, development and launch. You are not handed to a junior team after the contract is signed.
Decisions based on data
We start with your analytics, not a mood board. What gets built first comes from where visitors drop off and which pages carry the most revenue.
You own everything
Your domain, hosting, content management system, code and analytics accounts belong to your business. If we ever part ways, nothing is locked behind our login.
We document how the site is built and how to run it, so your team or another partner can pick it up at any time.
What we build
Custom website design
For brands that have outgrown a theme or template. We map user journeys, wireframe priority pages and design a set of reusable components your team can extend. A fully custom design is not always the right call. If a well-configured theme meets your needs, we will say so.
Ecommerce sites and online stores
We improve product discovery, collection pages, product pages and checkout, and connect the store to your marketing tools and reporting. Platform choice, whether Shopify, WooCommerce or a headless build, follows what your catalogue and team actually need.
Landing pages
Dedicated pages for paid campaigns, launches and offers. Each one is matched to a specific audience and ad angle, built to test and tracked from first click to order.
Improving an existing site
Not every problem needs a new website. We audit for technical issues, page speed, tracking gaps and conversion friction, then separate website problems from media or offer problems. Sometimes a focused set of fixes beats a rebuild.
How a project runs
- Discovery and strategy. We review your goals, audience, current site performance and media data. We agree on the main conversion events and what success looks like before anyone opens a design file.
- UX and prototyping. We map journeys around buying intent, wireframe priority pages and test the messaging early.
- Design and development. Designers and developers work as one team on a clean, fast, accessible foundation. Analytics and conversion tracking are built in, not bolted on after.
- Launch and improvement. We test critical journeys across devices before launch, then watch real behaviour and keep improving. Maintenance and security are planned from the start.
Built for search visibility from day one
A new website can lose search rankings if redirects, page structure and internal links are not handled properly. We plan for that in the build: clean URL structure, redirect mapping from old pages, internal links between related content and page speed.
The goal is to protect the organic traffic you already have. For the deeper work, see SEO and AI search optimization. Our web and search teams plan together.
Working with the rest of your marketing
You do not need every Hale service to work with us. When the website, media and creative are planned together, though, insights move faster. A winning ad angle becomes a landing page test, and a landing page result shapes the next creative brief.
The same team can run the channels that send visitors to your site. See Performance Marketing and Analytics and Measurement.
How we measure website success
A website is successful when it grows revenue efficiently. We report on:
- Conversion rate by device, channel and landing page
- Revenue and average order value
- Acquisition cost and return for traffic landing on the site
- Page speed and Core Web Vitals
- Traffic quality from organic search
You get a clear explanation of what we plan to change next. If a page is not working, you hear it from us first.
How to choose a website agency
Whether you are comparing an agency, a freelancer or a performance partner, ask the same questions:
- Do they understand your business model? Online stores need different thinking than brochure sites.
- Is the process structured? Ask how discovery, design, development and launch run, and what they need from you.
- Are deliverables and support clear? A good proposal says what is included, what is not and what happens after launch.
- Who owns the assets? You should own your domain, code, content and accounts.
- How is success measured? Look for business outcomes, not just a launch date.
Not sure whether you need fixes or a new site? The quick check below is a good place to start.